Key Takeaways

• Marc Benioff, Salesforce CEO, has switched from using ChatGPT to Google Gemini 3 for daily tasks.
• Benioff described Gemini 3 as a “game changer,” citing improvements in accuracy, speed, and business utility.
• The decision reflects broader shifts as tech leaders re-evaluate AI platforms in a competitive market.
• Benioff’s endorsement may influence other organizations considering enterprise AI adoption.
• Google plans further updates to Gemini 3, with expanded features expected later this summer.

Introduction

In June 2024, Salesforce CEO Marc Benioff revealed he has replaced ChatGPT with Google’s Gemini 3 as his primary AI assistant. He called the move a “game changer” for productivity and innovation. His public endorsement spotlights Gemini 3’s momentum and reflects a wider trend of tech leaders reassessing their AI tools to maintain a competitive edge.

Benioff’s Switch

Marc Benioff announced his transition from OpenAI’s ChatGPT to Google’s Gemini 3 in a series of posts on X (formerly Twitter). He praised Gemini 3’s advanced reasoning capabilities and its effectiveness at solving complex business challenges.

Benioff stated that, while he was an early adopter of ChatGPT, Gemini 3 displayed superior performance on enterprise-specific tasks. His public shift is notable, given previous efforts to integrate ChatGPT into several Salesforce products.

Gemini 3 Features

Google’s Gemini 3 introduces enhanced multimodal abilities, enabling it to process text, images, and data together while preserving contextual understanding. Google reports a 20% increase in accuracy for multistep problem-solving over previous versions.

Benioff highlighted Gemini 3’s proficiency at analyzing business documents, spreadsheets, and presentations with consistent accuracy. He specifically pointed out its effectiveness in nuanced financial analysis and maintaining context in extended interactions.

Another key feature is Gemini 3’s expanded context window, capable of processing up to one million tokens in a single session. Benioff noted this allows the AI to analyze entire quarterly reports or product documentation at once. This addresses prior frustrations with token limits experienced by enterprise users.

AI Landscape

Benioff’s decision exemplifies the intensifying competition in the enterprise AI sector as Google works to strengthen its position against OpenAI. Industry analysts see Benioff’s endorsement as an important development in Google’s broader AI market strategy.

Sarah Chen, an AI industry analyst at Forrester Research, stated that Google has been steadily improving its models while OpenAI has faced challenges with reliability and governance. Benioff’s move suggests the competitive gap between these players is closing more quickly than anticipated.

This evolution shows how major technology leaders are frequently reassessing AI partnerships. Microsoft, which has invested heavily in its alliance with OpenAI, has also introduced updates to its own AI models. This demonstrates that market leadership in AI assistants remains highly dynamic.

Business Impact

For businesses evaluating AI assistants, Benioff’s switch underscores the need to regularly review technology choices as capabilities advance. Companies that adopted specific AI platforms early may need to remain adaptable in their implementation strategies.

Raj Koneru, CEO of Kore.ai, noted that enterprises are increasingly adopting a multi-model approach, recognizing that different AI models excel at different tasks. Businesses are becoming more sophisticated in matching AI capabilities to specific operational needs.

Small business owners and freelancers can also benefit, as competition fuels innovation and may help lower costs. Enhanced reasoning in new models like Gemini 3 makes AI assistants more useful for tasks such as market analysis, content creation, and customer data interpretation.

What Happens Next

Google has confirmed that Gemini 3 will undergo regular updates aimed at strengthening domain-specific knowledge in areas like finance, healthcare, and legal reasoning. Plans also include expanding language support and improving the model’s ability to follow nuanced instructions.

Salesforce has indicated it will evaluate integration of Gemini’s features into Einstein AI products later in the year. A spokesperson stated the company continuously reviews leading AI technologies for inclusion in its offerings.

Industry observers anticipate swift innovation across the AI market. OpenAI is expected to unveil further enhancements in upcoming GPT models, while Microsoft has announced new enterprise AI tools driven by customer feedback to be released next quarter.

Conclusion

Marc Benioff’s move to Google Gemini 3 highlights a significant shift in enterprise AI adoption. It emphasizes the need for organizations to remain flexible as the technology progresses. The endorsement may influence how other leaders approach AI selection in a fast-moving landscape. What to watch: Salesforce’s review of Gemini integration within Einstein AI and Google’s forthcoming updates focused on industry-specific capabilities by year-end.